Post by account_disabled on Jan 22, 2024 22:09:15 GMT -8
Before you begin any online store SEO optimization efforts, it is necessary to install reliable and powerful tools that will help you in both analyzing and continuously measuring the results of your work and efforts to improve your SEO ranking. Some of these tools are common to any type of website, but there are also e-commerce-specific tools that allow you to collect and process quality online store data, data that will later lead to important business decisions. carried out and directions of development. Essential SEO Tools for Online Stores GOOGLE ANALYTICS (GOOGLE ANALYTICS) This is the most popular website traffic monitoring system, offering advanced visitor segmentation capabilities. The solution comes from Google itself, and it's a very simple tool that can be applied to your website and used every day. Additionally, most e-commerce platforms have free modules that allow you to integrate them without intervention at the code level.
Basic SEO tools for online stores To create a free Google Analytics account, you must access nitor a number of technical parameters of your website. In addition, Google Search Console is a channel through which the search engine can send notifications to the site administrator in case of technical problems or penalties. To install Google Search Console, you only need proof of site ownership. nfirming domain ownership. Typically, the fastest confirmation method is to select the "Google Analytics" option (note that you must be logged into Google Analytics in a different browser window). If this method Country Email List does not work, we can simply confirm it by uploading an html file to the server obtained from the Search Console. The application from Google explains all the necessary steps (FTP access is required), but if we fail, we can send the file to the hosting company, where a website is posted, with a request to upload it to the server, to the root domain (the root directory of the site). SEO tools for online stores The fundamental difference between Google Analytics and Google Search Console is that in the latter, after confirming ownership of the site,
we also get access to the data collected before confirmation. Practically, we can look back over the last 90 days to see how our site was presented in Google, which pages received the highest results in the search engine, which keywords we registered the most views for, etc. Medium complexity SEO tools for online stores ENHANCED ECOMMERCE Google Analytics Ecommerce Tracking or Ecommerce Tracking for short is a special module for online stores. Unlike the previously mentioned tools that collect generic data, the eCommerce module in Google Analytics offers the ability to correlate this information with completed sales to extract important business insights. To activate and configure the e-commerce module, proper installation of Google Analytics is required. However, unlike it, the e-commerce module is more difficult to install and in most cases requires intervention in the source code of the site. Full installation information is available on Google's page: By activating the e-commerce module in Google Analytics, we get access to information such as: a list of products sold, total order value and average order, the most popular product categories, traffic channels that generated the most sales, etc. GOOGLE TAG MANAGER Using this tool, we can easily and quickly update existing tags and code snippets on the site designed to analyze traffic and track marketing activity. These tags allow you to track the behavior of visitors on the site and indirectly lead to a more complete understanding of the effectiveness of advertising activities. Although the same data can be found at some level in Google Analytics, this tool allows you to view the data differently and offers much more flexibility in customization. SEO tools for online stores For an SEO campaign whose goal is to optimize an online store, other SEO tools are also used, but they usually do not require actual integration with the e-commerce application. Most of them require access to Google Search Console and/or
Basic SEO tools for online stores To create a free Google Analytics account, you must access nitor a number of technical parameters of your website. In addition, Google Search Console is a channel through which the search engine can send notifications to the site administrator in case of technical problems or penalties. To install Google Search Console, you only need proof of site ownership. nfirming domain ownership. Typically, the fastest confirmation method is to select the "Google Analytics" option (note that you must be logged into Google Analytics in a different browser window). If this method Country Email List does not work, we can simply confirm it by uploading an html file to the server obtained from the Search Console. The application from Google explains all the necessary steps (FTP access is required), but if we fail, we can send the file to the hosting company, where a website is posted, with a request to upload it to the server, to the root domain (the root directory of the site). SEO tools for online stores The fundamental difference between Google Analytics and Google Search Console is that in the latter, after confirming ownership of the site,
we also get access to the data collected before confirmation. Practically, we can look back over the last 90 days to see how our site was presented in Google, which pages received the highest results in the search engine, which keywords we registered the most views for, etc. Medium complexity SEO tools for online stores ENHANCED ECOMMERCE Google Analytics Ecommerce Tracking or Ecommerce Tracking for short is a special module for online stores. Unlike the previously mentioned tools that collect generic data, the eCommerce module in Google Analytics offers the ability to correlate this information with completed sales to extract important business insights. To activate and configure the e-commerce module, proper installation of Google Analytics is required. However, unlike it, the e-commerce module is more difficult to install and in most cases requires intervention in the source code of the site. Full installation information is available on Google's page: By activating the e-commerce module in Google Analytics, we get access to information such as: a list of products sold, total order value and average order, the most popular product categories, traffic channels that generated the most sales, etc. GOOGLE TAG MANAGER Using this tool, we can easily and quickly update existing tags and code snippets on the site designed to analyze traffic and track marketing activity. These tags allow you to track the behavior of visitors on the site and indirectly lead to a more complete understanding of the effectiveness of advertising activities. Although the same data can be found at some level in Google Analytics, this tool allows you to view the data differently and offers much more flexibility in customization. SEO tools for online stores For an SEO campaign whose goal is to optimize an online store, other SEO tools are also used, but they usually do not require actual integration with the e-commerce application. Most of them require access to Google Search Console and/or